Social media has revolutionized the home improvement retail industry, reshaping shopping habits and trends in the US market. Large home improvement retailers like Menards, Lowe’s, and The Home Depot are leveraging social media platforms to disseminate and promote information about smart home devices, which are gaining popularity in the industry. With easy access to shareable content, social media-trained representatives can reach a wide audience without being physically present in the store. Encouraging sales reps to utilize social media benefits both the company and the individual, as employee recognition for sharing information can be tracked and rewarded. Moreover, social media plays
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